Mind of Matt

Mind of Matt — only with Team 80/20

3 million words. 400 articles. 30 books. One coach.

Mind of Matt is the most highly trained AI coach in existence. It has learned and absorbed 3 million words — more than 30 published books and 400 articles — and every one of those words is the work of one human: endurance coach and author Matt Fitzgerald. That gives Mind of Matt a clear perspective, a consistent voice, and a coherent philosophy of endurance coaching that other chatbots lack. And it doesn't coach in the abstract: before every answer, Mind of Matt reads your TrainingPeaks calendar — the training you've done and the week you have planned.

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3 million
words
400+
articles
30+
published books
1
coach

Your coach, three ways

Weekly analysis

Every Monday, a personal review of your completed week — intensity balance, key sessions, and what it means for the week ahead — written in Coach Matt's voice from your real TrainingPeaks data. Never invented numbers.

Coach Matt, on demand

Race Saturday and unsure about Sunday's long run? Ask. The chat coach knows your recent and future training in TrainingPeaks and answers the way Matt would.

Your preferences, one place

Choose your language, pause or resume the weekly email, and manage how Mind of Matt works for you — right here in the portal.

Ask Matt anything

Example conversation

You

I can't get to a gym this week, how should I adjust or replace my strength training?

Coach Matt

If you're on the road and can't access your usual gym setup, you can still get quality strength work done with minimal equipment or even just bodyweight. The key is to keep your routine consistent, even if it looks a little different. Use a…

Every Monday, in your inbox

Example report — demo data. "Alex Rivera" is fictional; the analysis is real Mind of Matt output.
Matt Fitzgerald, endurance coach and author, co-founder of 80/20 Endurance

The one coach

Matt Fitzgerald is the co-founder of 80/20 Endurance and the author of more than 30 books on endurance sport, including 80/20 Running and How Bad Do You Want It?. Mind of Matt puts his life's work to work on your training — with a hard rule: the numbers always come from your data, and the coaching always comes from Matt's philosophy.

Choose your membership

Mind of Matt is included with 80/20 Gold, 80/20 Silver and TrainingPeaks Premium memberships. Every plan has a 30-day money-back guarantee.

Best value

Gold Annual

$16.58/mo

$199 billed annually

  • Mind of Matt AI coach
  • TrainingPeaks Premium included
  • 600+ plans, 5,000+ workouts
  • Coach email support
  • Endurance Mastery Course free ($199 value)
  • Workout adjustments + plan switching
Join now

Most popular

Gold Monthly

$29.95/mo

cancel anytime

  • Mind of Matt AI coach
  • TrainingPeaks Premium included
  • 600+ plans, 5,000+ workouts
  • Coach email support
  • Endurance Mastery Course for $99
  • Workout adjustments + plan switching
Join now

TrainingPeaks Premium

$9.00/mo

$108 annually, or $15.95 monthly

  • Mind of Matt AI coach
  • TrainingPeaks Premium
  • Workout adjustment capability
  • No 80/20 plan access
  • No coach support
Join now

Silver

$12.42/mo

$149 annually, or $19.95 monthly

  • Mind of Matt AI coach
  • TrainingPeaks Premium not included — add your own for the weekly email and chat
  • 600+ plans, 5,000+ workouts
  • Coach email support
  • Endurance Mastery Course free with annual
Join now

Full plan details at 8020endurance.com/subscriptions. The weekly analysis email and coach chat also need an active TrainingPeaks Premium account — Gold includes one; with Silver you add it yourself.

Frequently asked questions

What is Mind of Matt?

Mind of Matt is an AI endurance coach from 80/20 Endurance. It has two parts: a weekly training-analysis email every Monday, and an on-demand chat with "Coach Matt." Both draw on the published work of endurance coach and author Matt Fitzgerald and on your own TrainingPeaks training data.

How does Mind of Matt use my TrainingPeaks data?

Before it writes or answers anything, Mind of Matt reads your TrainingPeaks calendar — the workouts you've completed and the sessions you have planned. Every number it reports (volume, intensity balance, session details) is computed in code from your real data, never invented by the AI. The AI's job is to interpret and phrase, in Matt's voice.

Which memberships include Mind of Matt?

Mind of Matt is included with 80/20 Gold (annual or monthly), 80/20 Silver, and the TrainingPeaks Premium membership. The weekly analysis email and coach chat also need an active TrainingPeaks Premium account: Gold bundles one, and with Silver you add it yourself. See membership options above.

How is Mind of Matt different from ChatGPT or other AI chatbots?

General chatbots draw on the whole internet and have no idea what you did in training this week. Mind of Matt is built on 3 million words — more than 30 books and 400 articles, all written by one coach, Matt Fitzgerald — which gives it a consistent voice and a coherent coaching philosophy. And it grounds every answer in your actual TrainingPeaks calendar.

What languages does Mind of Matt support?

During our current beta, your weekly analysis email can be written in English, Spanish, French, German, or Portuguese — choose your language in your account. The email's fixed sections stay in English for now, and in chat Coach Matt simply replies in whatever language you write.

Is my training data private? Can I delete it?

Yes. You can withdraw and permanently delete your Mind of Matt chat history and coaching memory at any time from your account. Sign-in uses a one-time email link — no password — and your identity is checked against the 80/20 Endurance coach roster on every request.